Using social media for networking: Develop your LinkedIn profile

LinkedIn is a free professional networking site. You can use it for:

• Networking: Connecting with professionals in your field can open up opportunities for collaboration, job opportunities and professional growth.

• Research: Getting background information on organisations and individuals before meetings, interviews and networking events.

• Learning and development: Using LinkedIn courses to enhance your skills and staying up to date with key issues in your field. 

• Support: Obtaining advice and support from experienced professionals.

• Job searching: Finding job opportunities that match your skills and interests.

• Reaching out to prospective employers: Increasing your visibility to potential employers and identify and applying for relevant roles.

To make the best of LinkedIn:

• Complete your profile: Complete all sections, including your summary, experience, education, skills and endorsements. Optimise your profile for searching using relevant keywords. 

• Use a professional photo: Select a high-quality, professional image – ideally a clear headshot with a neutral background.

• Write a compelling summary: Use this to emphasise your skills, experience and career goals, considering what sets you apart from others in your field.

• Highlight your experience: Summarise your work experience, including key responsibilities and achievements.

• List your qualifications: Summarise your educational background, providing information on degrees and any relevant courses completed.

• Showcase your skills: Add skills that are relevant to your profession. Asking colleagues and personal connections to endorse these skills will enhance your credibility. 

• Join groups and communities: Connect with like-minded individuals, engaging actively in group discussions to network and share insights. 

• Share content: Share and comment on articles, insights and updates to demonstrate your knowledge and expertise.

• Regularly update your profile: Add your latest accomplishments, skills and experiences.